14 Steps To Improve Your LinkedIn Presence In 2014

  1. Update your photo. Make sure your profile picture is recent, professional, and recognizable.
    1. Tip: Make the photo black and white to stand out.
  2. Craft a killer headline. This is essentially the most important piece of your profile. This is what hooks the reader in so good. Make it short and simple and use a lot of keywords.
  3. Revisit your summary. Try to look through the eyes of your audience. Make sure the description entices them to pursue a professional relationship with you.
  4. Insert a call to action in your summary. Don’t assume that people know what to do next. Share a link or document that gets you closer to a connection.
  5. Join 50 groups. With over 1.8 million to choose from this shouldn’t be that hard. It will increase your awareness and furthermore get you connections, so take the time.
  6. Connect with all your current clients. Honestly they make for good references.
  7. Share a relevant status update between 11:00 AM and 3:00 PM each workday. This is when people are prevalent online so give yourself the opportunity to reach them and become top of mind.
  8. Find your most relevant group and get involved. Engagement is important.
  9. Download your network database. They could come in handy outside of LinkedIn.
  10. Save your best Advanced People Searches. LinkedIn will send you a periodic email of people who meet your search criteria for free, so take advantage of it.
  11. Maximize your Professional Gallery. People love visuals so intrigue them with them.
  12. Use the Alumni advanced search feature to expand your network. This connects you with people who have gone to school with you, which can make for some very valuable connections.
  13. Manage your Skills & Expertise section. Make sure everything is significant and relevant.
  14. Pursue recommendations. It will help boost your reputation.

How to Improve Your LinkedIn Profile

  1. Find hidden user information. Finding an account that you can’t view without upgrading can be frustrating. Luckily, there is a way around it. By sharing that hidden profile with one of your own connections, you will be able to view it.
  2. Include keywords in job titles. Search engine optimization is important and you have to get use to it.
  3. Keep Summary and Specialties separate. Make sure your summary is an overview and your specialties are a list.
  4. Leverage the Find Alumni Feature. Connections, connections, connections.
  5. Connect offline. More connections.
    1. Meet up in person

Quick Fixes To Improve Your LinkedIn Profile

  1. Problem: The minimal-effort profile. Don’t just give the basics. Make sure your profile is specific and sets you apart from the rest.
  2. Problem: The default headline. Use terms in your headline that will bring you more hit rates and more traffic.
  3. Problem: The no-networking-wanted approach. If you don’t want to do this you’re in the wrong place. This is what LinkedIn is all about. If you want good advice, join groups and get connected.

5 Simple Things You Can Do to Improve Your LinkedIn Profile

  1. Get a profile picture. A good one. People like to visualize and they are going to have a hard time doing that with a generic human outline.
  2. Write a summary. Sure this is dreaded, but it’s important – especially on LinkedIn. Take the time to make it intriguing, professional, and full of relevant keywords.
  3. Add pretty graphics and videos. Don’t allow your profile to remain vanilla, it will make you appear boring.
  4. Tell the world what a good person you are. 42% of hiring managers said that volunteer experience was pretty much the same as work experience, so it’s worth mentioning!
  5. Endorse to be endorsed. Take time to give others’ profiles some love to ensure you get the love back.

Optimize Your LinkedIn Profile for Better Search Results

  1. Use anchor text in links. You can present up to three links on your profile.
  2. Finish your profile. Make sure every section is complete.
  3. Keyword-optimize your job titles. This is the bait you need to lure in potentially great connections.
  4. Maximize your group membership. It will expand your network and improve your SEO.
  5. Aggressively expand your network. 
  6. Optimize your job description. Use more bulleted lists and bolded keywords to enhance your audiences ability to scan your profile.
  7. Claim your vanity URL. This makes you appear more professional and legit.
  8. Don’t keyword stuff. Don’t repeat the same keyword too often.
  9. Promote your LinkedIn profile elsewhere.
  10. Be vigilant about building recommendations.
  11. Leave no field blank.
  12. Shamelessly self-promote.
  13. Keep collecting endorsements. This validates your skills.

Happy profile improvement viewers.