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♥courtblogsmoe

A girl in her 20's posting things that resonate: beauty & fashion tricks, life tips & challenges, personal stories & opinions, humor reads, online marketing importance, etc.

Month

April 2015

3 Products That Will Help You Keep Your Man

#1 Shake Weight

$20

“A little practice doesn’t hurt anyone.”

This interesting little product not only gives you a great workout but will have your man in the palms of your hands. After all, a little practice doesn’t hurt anyone. Add the Shake Weight to your squat routine and it is a win, win for you and the main squeeze.


#2 Elite Cuisine Sandwich Maker

$12

“All men love sandwiches.”

After using your shake weight I’m sure you’ll be hungry and wore out and chances are so will your man. Give the impression that you’re doing hard work in the kitchen without all the hard work with the Elite Cuisine Sandwich Maker. After all, the rumor remains true – all men love sandwiches. Make your man a sandwich and he just might love you more than the treat itself.


#3 Crest Garlic Toothpaste

$3

“Tame your man, not his breath.”

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Don’t be a worry wart when it comes to guy’s night out, embrace it with Crest Garlic Toothpaste. It’s the perfect way to let your man have his fun, but keep all those hair twirling ladies far, far away from him. Just ask if he brushed his teeth before he goes out the door and sit at home content. Win, win again.


5 Restaurants Using Social Media Right

From their cover photos to their hashtags, restaurants are taking full advantage of social media today. The best part of all is that the customer base does not mind! Who does not love to see a picture of good looking food that has you running out the door to get a taste. These five restaurants not only gave their customers something to taste, but tasted something for themselves – success.

1) McDonald’s

McDonald’s is claiming the number one spot with almost seventy million followers across all social media platforms. How can they possibly have that many followers? Because they engage them. McDonald’s is constantly promoting different sweepstakes, sales, new products, and most of all their more healthy lifestyle approach on all of their social media platforms. One of the biggest campaigns McDonald’s has done over social media is their transparency question and answer where consumers asked about ingredients and preparation and McDonald’s told them. There is a reason everyone knows the name McDonald’s. Good job McDonald’s your consumers are lovin’ it.

2) KFC

KFC apparently does not only have good fried chicken, but good social media skills. KFC spends its online time giving their fans and followers gift certificates for tweeting all about their delicious fried chicken. They also engage their audience with intriguing videos that are not necessarily promotional, so that they never feel too bombarded. Smart move. KFC you are not only finger lickin’ good, you are finger clickin’ good.

3) Pizza Hut

Pizza Hut is doing amazing social media things these days. You can even order and track your pizza online! People love pizza and Pizza Hut knows it so they post anything that will get their market talking about their infatuation with pizza. Clever memes and amazing Instagram photos are their specialty. Pizza Hut really does know how to deliver.

4) Applebee’s

Applebee’s is constantly promoting deals like two meals for twenty, five dollar snacks more bang less buck, etc. Moreover, on all of their platforms, especially Facebook and Instagram, they are posting appetizing photos that make people want to dive in instantly. They really know how to make a nice dining experience appear affordable. Good job Applebee’s.

5) Burger King

Since challenges have been pretty big lately, Burger King found themselves making one of their own. The Burger King Challenge was issued on Instagram asking if anyone was “king enough” to eat all ten burgers on their menu. Once L.A. Beast got on board, the challenge was a complete success. It was an epic social media move on Burger King’s part. Keep up the good work Burger King.


♥courtblogsmoe

5 Retailers Using Social Media Right

Social media, if used properly, is a great way to engage and maintain their current customer base as well as attract new customers. Here are five retail businesses that are properly using social media.

1) TJ Maxx

Chances are you have heard about the TJ Maxx created term “Maxxinista” and even thought about becoming one yourself. What TJ Maxx is doing right on social media is taking advantage of user generated content. They simply ask their customers, through social media, to hashtag Maxxinista on their instagram photos or tweets and let the users do the rest. It is an easy way to create brand awareness. Good job TJ Maxxinistas!

2) Costco

Costco, one of the largest retailers known, is doing their best work on their Facebook page. Costco reveals seasonal products that are returning so their customers can take note, as well as their personal customer favorites. This informative approach is great for awareness but business in general. Can not wait to see what is in store for Christmas this year Costco!

3) Marshalls

Like TJ Maxx, Marshalls focuses on user-generated content. However, not only are they asking customers to hashtag their Instagram photos and tweets with Marshalls famous saying “Fab Found,” but are giving them prizes for it! Each day Marshalls gives away a gift card to their favorite hashtagging customer. Incentives are must and Marshalls knew it. Your social media skills are just fabulous Marshalls.

4) HTC

Lets just say there is not a iPhone verses Android war because HTC does not know what they are doing. They know exactly what they are doing. What are they doing you ask? HTC takes advantage of the easiest thing you can do on social media – pictures, videos, and a lot of them. Visuals hook readers in and HTC puts them everywhere they can. A big thing that they have done recently is engage their audience with their new “Beautiful” campaign. This allowed individuals to send in their own beautiful photos for a chance to win a free HTC phone. The best part of it is that they do these interactive photo campaigns all the time. Congrats, it is working for you HTC.

5) Target

Target hit the bull-eye with social media content. You can literally find Target on just about any social media platform. Which is just plain smart. I know one of my personal favorites is seeing Target all over Pinterest. Being about to visualize a cute outfit, bag, etc., and know that I can go somewhere close to get it it really helps push me to consume! I guess you could say I am not the only one. Target = winning.


♥courtblogsmoe

10 Reasons CRM is Important

Do you want to limit your business on what information you can get to stick in your head? That is one of the many reasons social media CRM (customer relations management) is so important. Face it, to be a successful business owner you have to keep up with and on top of things. CRM will help you do just that.


Ten Reasons Why CRM is Important:

1. Your memory is not perfect

At certain point maybe you can remember enough to keep up with 10 or so customers, but your brain has a limit. If you are basing your expectations on that limit than you are limiting your businesses opportunities. Do not do it, do CRM. Having CRM is like having a hundred more brains. It will store everything you need to know about each and every customer you have and more.

2. Emails are decentralized

As your company grows so will your email inbox. As it does that, your inbox all of a sudden starts to become unmanageable. CRM is the solution. It keeps all the important information and makes it easy to find and access. 

3. You need metrics

Do not waste your valuable time trying to figure out rations and spreadsheets when CRM automatically does it for you. It is really just the smart and efficient thing to do. 

4. Statuses are important

It would help to know the level of interest your customers or prospects have correct? Well CRM lets you push your wonders aside. CRM gives you the most up-to-date status on customer or prospect sales process. Also, if you forget (because your memory is not perfect) you can go back and review anytime you need to.

5. History is important

By having the ability to look back on the things that your company has done, you will be able to figure out what you did wrong and you did right and build from there. CRM gives you this necessary information right at your fingertips.

6. Competition helps businesses

As much as we think we hate competition, it actually is good for business. Competition motivates us to continually improve and keep up-to-date. CRM will help you track exactly what your competition is up to and what is or is not working for them.

7. Never lose your data

Using notebooks, calendars, or even laptops to store everything on? Well those can be lost or stolen at any given time. CRM assures you will never lose what you store because it is web-based.

8. Predict your future

Ever wish you could predict the future? Well CRM is the closest you can get to that super power. Of course it is not set in stone, but CRM has the ability to make a pretty darn good hypothesis. 

9. Track your tasks and events

Talk about an awesome calendar. CRM not only is able to backup your plans, but organizes them in a way that will assure you can not forget them. Also, having a dashboard with a quick overview of what is coming up soon is really helpful. Call it your own string on finger.

10. Be organized

The key to good business is good organization. You may be top in your household, but you are still human and make mistakes. On the bright side CRM is not human and can assure you, mistakes aside, you will remain organized.


Get on the right track and get CRM

♥courtblogsmoe

Is Social Media Monitoring Important?

Yes, yes, yes is the definite answer. You can not understand your company if you do not know what is going on with it. Social media monitoring gives you answers. Think of your company as a tree. The roots are your initial launch and they are embedded in the rich soils of social media. Social media monitoring allows you see where your company has sprouted and branched out and help you determine if your company has overall successful growth. So start monitoring folks!


Ten Things Social Media Monitoring Helps You Do:

1. Respond to complaints

Not only does addressing a negative complaint look more professional but it allows you to take a bit of hold on the gripe before it gets out of hand. Also, monitoring means you will catch these complaints quicker to respond or adjust accordingly.  

2. Share the compliments

Reputation is key. Boost your company rep by sharing positive feedback with your social media audience so that they know what your business is all about and how awesome it really is.

3. Solve customer problems

It can be rough to hear a customer has a problem with your product or service, especially if your product or service is near and dear to you. However, for good business, you have to face your problems and then fix them. It is easy to identify these problems if you are monitoring conversations and reviews on your social media platforms.

4. Answer audience questions

A huge social media advantage is that it allows us to connect with people conveniently and quickly. When people have questions they want answers fast, by monitoring your social media regularly you will be able to do just that.

5. Know what is what

After monitoring social media outlets for a while you will be able to tell which ones are getting your message across and your brand name aware. Take advantage of that and be aware of what keywords are most effective on each social media outlet.

6. Manage any crisis 

When the shit hits the fan and you want your business to come out spic and span, you have to know how and when to take action. If you are not monitoring your social media outlets, you will either have no or delayed awareness of the crisis and attend to it too late.

7. Monitor the competition

Know what your audience likes and dislikes about your competitors and use it to your advantage. If you want to keep up with the big boys, you are going to have to monitor your social media outlets – because they sure do.

8.Spot the trends 

By simply just logging in your social media accounts and taking a scroll through, trends will pop up right in your face. This will aid in helping you form marketing campaigns for your company big time.

9. Discover the influencers 

Know what social media sites and the people on them that are making an impact on your audience and try to connect with them. This will intrigue your audience just that much more.

10. Reach ready prospects 

By monitoring social media outlets, you are getting right to the source – customers. This way you are indirectly learning about them and their habits to directly target them. 


Make sure to monitor viewers!

♥courtblogsmoe

5 Blogs to Help You Improve Your Personal LinkedIn Profile

14 Steps To Improve Your LinkedIn Presence In 2014

  1. Update your photo. Make sure your profile picture is recent, professional, and recognizable.
    1. Tip: Make the photo black and white to stand out.
  2. Craft a killer headline. This is essentially the most important piece of your profile. This is what hooks the reader in so good. Make it short and simple and use a lot of keywords.
  3. Revisit your summary. Try to look through the eyes of your audience. Make sure the description entices them to pursue a professional relationship with you.
  4. Insert a call to action in your summary. Don’t assume that people know what to do next. Share a link or document that gets you closer to a connection.
  5. Join 50 groups. With over 1.8 million to choose from this shouldn’t be that hard. It will increase your awareness and furthermore get you connections, so take the time.
  6. Connect with all your current clients. Honestly they make for good references.
  7. Share a relevant status update between 11:00 AM and 3:00 PM each workday. This is when people are prevalent online so give yourself the opportunity to reach them and become top of mind.
  8. Find your most relevant group and get involved. Engagement is important.
  9. Download your network database. They could come in handy outside of LinkedIn.
  10. Save your best Advanced People Searches. LinkedIn will send you a periodic email of people who meet your search criteria for free, so take advantage of it.
  11. Maximize your Professional Gallery. People love visuals so intrigue them with them.
  12. Use the Alumni advanced search feature to expand your network. This connects you with people who have gone to school with you, which can make for some very valuable connections.
  13. Manage your Skills & Expertise section. Make sure everything is significant and relevant.
  14. Pursue recommendations. It will help boost your reputation.

How to Improve Your LinkedIn Profile

  1. Find hidden user information. Finding an account that you can’t view without upgrading can be frustrating. Luckily, there is a way around it. By sharing that hidden profile with one of your own connections, you will be able to view it.
  2. Include keywords in job titles. Search engine optimization is important and you have to get use to it.
  3. Keep Summary and Specialties separate. Make sure your summary is an overview and your specialties are a list.
  4. Leverage the Find Alumni Feature. Connections, connections, connections.
  5. Connect offline. More connections.
    1. Meet up in person

Quick Fixes To Improve Your LinkedIn Profile

  1. Problem: The minimal-effort profile. Don’t just give the basics. Make sure your profile is specific and sets you apart from the rest.
  2. Problem: The default headline. Use terms in your headline that will bring you more hit rates and more traffic.
  3. Problem: The no-networking-wanted approach. If you don’t want to do this you’re in the wrong place. This is what LinkedIn is all about. If you want good advice, join groups and get connected.

5 Simple Things You Can Do to Improve Your LinkedIn Profile

  1. Get a profile picture. A good one. People like to visualize and they are going to have a hard time doing that with a generic human outline.
  2. Write a summary. Sure this is dreaded, but it’s important – especially on LinkedIn. Take the time to make it intriguing, professional, and full of relevant keywords.
  3. Add pretty graphics and videos. Don’t allow your profile to remain vanilla, it will make you appear boring.
  4. Tell the world what a good person you are. 42% of hiring managers said that volunteer experience was pretty much the same as work experience, so it’s worth mentioning!
  5. Endorse to be endorsed. Take time to give others’ profiles some love to ensure you get the love back.

Optimize Your LinkedIn Profile for Better Search Results

  1. Use anchor text in links. You can present up to three links on your profile.
  2. Finish your profile. Make sure every section is complete.
  3. Keyword-optimize your job titles. This is the bait you need to lure in potentially great connections.
  4. Maximize your group membership. It will expand your network and improve your SEO.
  5. Aggressively expand your network. 
  6. Optimize your job description. Use more bulleted lists and bolded keywords to enhance your audiences ability to scan your profile.
  7. Claim your vanity URL. This makes you appear more professional and legit.
  8. Don’t keyword stuff. Don’t repeat the same keyword too often.
  9. Promote your LinkedIn profile elsewhere.
  10. Be vigilant about building recommendations.
  11. Leave no field blank.
  12. Shamelessly self-promote.
  13. Keep collecting endorsements. This validates your skills.

Happy profile improvement viewers.

♥courtblogsmoe

Top 5 LinkedIn Company Pages

With LinkedIn remaining the “World’s Largest Professional Network,” companies are learning that it is worth establishing a presence on. What is more is that not only does it give a small business an established professional presence, but it increases a small business’ professional connections. Connections are important, especially if a small business is looking to expand or branch out. As they say, connections are key. On top of that LinkedIn is providing businesses with valuable and credible information soley. LinkedIn does not allow content that is anything less than valuable and credible and monitors it well. With that being said here are five business that realized the benefits of LinkedIn and looked pretty while taking advantage of them.


Dell

So we knew that Dell made really computers, but did you know they make a really good LinkedIn page? Taking their spot at number one for LinkedIn’s Best of Company Pages 2014, Dell is shinning brighter than their computer screens. By leveraging Sponsored Updates, exceeding their ability to target, and always providing valuable and interesting content, Dell has been able to reach out beyond their LinkedIn followers and claim their number one spot.

LinkedIn Tip: “Sponsor your best content to reach even more of the World’s professionals directly in the LinkedIn feed.”


Evernote

Taking the number two spot is a project management company that has learned not only how to help you manage your projects, but how to manage their LinkedIn profile. Evernote is in the top five because they did something interesting than just simply keeping up-to-date. Evernote made the move to keep their most exciting news at the top of their LinkedIn page’s Recent Updates, so that visitors were sure to feast their eyes upon it. They realized it was working and they Ever-noted it down.

LinkedIn Tip: “Feature your most valuable content by pinning an update to the top of your Company’s Pages Recent Updates section.”


Hootsuite

In the number three spot is Hootsuite, a social media platform management company. Apparently Hootsuite has been managing more than your social media accounts. By being familiar with their audience and providing them valuable and relevant content they know their audience wants, Hootsuite has made their LinkedIn page a major success. Honestly, the page is worth checking out just to view their tips and tricks posts.

LinkedIn Tip: “Share content that is valuable to your audience and answer questions or solve problems they may have.”


L’Oreal

Taking the number four spot is L’Oreal, the world leader in beauty. By humanizing their brand and engaging their audience L’Oreal has earned a great reputation for themselves. They ask questions, they give answers and that is something an audience appreciates.

LinkedIn Tip: “Start discussions with and among your followers by asking questions, sharing short quizzes, and celebrating company wins.”


Luxottica Group

Last but not least, Luxottica Group takes the number five spot. This company makes working fun and enjoyable and makes sure that everyone knows it. Good content and constant job openings keep their page alive. In addition, Luxottica Group portrays the company culture extremely well through their LinkedIn page and I think that is exactly the kind of thing to put them on my top five.

LinkedIn Tip: “Attract top talent by leveraging the Careers Page on your Company Page.”


For more great LinkedIn company pages and LinkedIn tips visit this link:

LinkedIn’s Best of Company Pages 2014


Thanks viewers,
♥courtblogsmoe

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