St. Patty’s Day is now over and it’s time to stop getting lucky and start getting smart! What better way to get smart than read a few useful tips to help your business succeed. The green doesn’t have to end at March 17th!

Did you know that Pinterest can be your business’ key to success? Here is 5 great blogs that tell you why:

What’s Pinterest

In order for you to want to get involved in business with Pinterest, you’ll want to know what it is and what it will do for you. This blog post does a great job of laying that out. Here is a list of what this blog says Pinterest will give you:

  • The Pin Cycle

  • Beautiful boards

  • Simple discovery

  • Connecting interests

Pinterest SEO: A Guide for Businesses

Fun Fact: 70% of people on Pinterest use it to get inspiration on what to buy.

Having been my favorite blog on this topic so far, you’ll shortly see why. This blog gives you 15 amazing tips on what to do to enhance your business experience on Pinterest:

Tip #1: Make Your Pinboards Visible to Search Engines

  • Check your account settings. In “Search Privacy”, make sure you’re allowing search engines like Google to show you in search results.

Tip #2: Create a Business Pinterest Account

  • Like Facebook, Pinterest has business accounts along with personal accounts. It’s better for business to take advantage of the features that come with a Pinterest Business account.

Tip #3: Make Your Business Page Name Optimized

  • Make sure your business name is included in the Pinterest url.
  • The best length is 3-15 characters

Tip #4: Include Keywords in your “About” Section

  • You have a 200 character limit, so make good use of it.

Tip #5: Verify Your Website

  • This will help your SEO rankings.

Tip #6: Name Your Boards with Keywords

  • Don’t use the default titles Pinterest gives you, make specific and original ones.

Tip #7: Use Keywords in Your Board Descriptions

  • Always think like your consumer. What keywords will they type in?

Tip #8: Keep Your Most Popular Boards “Above the Fold”

  • Make sure that your most popular boards are at the top because they are going to get the most traffic.

Tip #9: Use Keywords in Pin Descriptions

  • Studies show that pins that have character counts of 200-300 get the most repins
  • Once again think like your consumer

Tip #10: Use Hashtags

  • These allow you to categorize your pins for you consumer so use them!

Tip #11: Link Back to Your Site

  • Always link your pins back to your site, it will increase ratings, rankings, and awareness.

Tip #12: Use Keywords in Your Image “Alt” Tags

  • When saving photos and uploading them to Pinterest make sure that you use keywords in your file name.

Tip #13: Include Prices

  • Pins with prices get 36% more likes than pins with no prices
  • Pinterest has recently introduced Rich Pins, which allows consumers to view price and availability of your product.

Tip #14: Include Pin-it Button on Your Website Pages

  • Social sharing increases rankings so do it!

Tip #15: Use Pinterest Analytics

  • You can determine what pins are generating the most repins, impressions and clicks.

Pin It Button

Speaking of the Pin It Button, if you wanna know the advantages it has for your business, this blog tells you why it’s okay to push the big red button this time.

  • More impressions and traffic

  • See your results

  • A button that works for you

  • Available on popular publishing platforms

How to Use Pinterest: The Definitive Guide

I included this blog just for the simple fact that it gave 10 more great tips on how to use Pinterest for your business:

Tip #1: Make Your Business Visible on Pinterest

  • Increase rankings
  • Be known on other social media sites

Tip #2: Make Your Website Pinterest-Friendly

  • Use tools like Rich Pins

Tip #3: Create Appealing Content You Can Pin

Tip #4: Know Pinterest’s Image Requirements

  • No images less than 80 pixels
  • Optimal images are 600 by 800

Tip #5: Get to Know Pinterest’s Categories

Tip #6: Pin Useful Content

  • Pinterest users love finding out how to do new things or about great deals so take advantage of it.

Tip #7: Pin About Your Customers

  • Recognition for customers just makes for great customer experience period.

Tip #8: Pin As a Team

  • Pinterest allows you to add contributors to your boards

Tip #9: Create Themed Boards

Tip #10: Keep An Eye On Your Pinterest Numbers

  • Regularly check your analytics.

25 Things That Make You Look Dumb on Pinterest

Now that you know why need Pinterest for your business and what to do with it, I feel like you should know what not to do with Pinterest. This blog lets you know exactly what not to do, so make sure to check it out, go through this list, and cross you’re fingers that you’re not on Pinterest looking dumb already.

1. Not including your business information.

2. Forgetting to link to Facebook and Twitter.

3. Failing to complete your profile.

4. Using a personal Pinterest profile instead of a business page.

5. Not following other businesses.

6. Mixing your personal interest boards with business-related boards.

7. Pinning images that aren’t Pinterest-worthy.

8. Not installing the “Pin It” button on your browser.

9. Keeping your “Search Privacy” turned on.

10. Using inappropriate pins or repins.

11. Going on day-long pinning sprees.

12. Neglecting to choose a category for each of your boards.

13. Not adding a pin description or link source to pins.

14. Not enabling “rich pins.”

15. Abusing #hashtags.

16. All of your content is the same.

17. Not finding a balance.

18. Not telling anyone your business is on Pinterest.

19. Dumping all of your content into one board.

20. Ignoring Pinterest Analytics.

21. You pin anything.

22. Forgetting traditional social media best practices.

23. Neglecting Pinterest’s unique features.

24. Overlooking your website’s content. Is it pinnable?

25. Thinking that B2Bs don’t belong on Pinterest.

Pin It away viewers!