Subject line
  • Blank – A blank subject line appears careless or thoughtless; ALWAYS let the reader know just what they’re getting into. As I’ve said before, headlines are important period.
  • “Important! Read immediately!” – This really doesn’t explain anything about the content of your email. Furthermore, let’s be honest, it just seems like spam – and a one way ticket to the trash bin.
  • Spam Triggers – Speaking of spam, it’s important to know the words that will send you straight to the spam folder. Here is a list of spam trigger words


  • Avoid Attachments – Opening an attachment is just one more step a reader will have to take. The more steps a reader has to take to get your message, the less likely you are to get it across. However, there is an exception: If you’re emailing a file to edit or document.


Subject Line
  • Attention Grabbing – It’s essential you hook your reader in. Make use of all the good action verbs you learned through school. Moreover, if possible, address the needs of your readers.
  • Informative – Let the reader know precisely what they’re going to get when they open your email.
  • Keep it Short and Simple – It’s important to keep the characters in your subject line to a minimum. 50 characters or less is the recommended length.


  • Less Steps – Avoiding attachments, lessens the steps your readers will have to take to reveal your message. Try to put most relevant text from other files, docs, etc. in the body of your email.
  • Visuals – And the saying still goes, “Pictures are worth a thousand words.” Engage your reader with media simply because it’s a simple, fast, and efficient way to get your message across. 65% of individuals prefer to see emails with images.
  • Proper Etiquette – Proper introductions, salutations, grammar, and spelling are important in the professional world. You should always strive to appear professional.
  • Bullet Points – These little guys are fun and attention grabbing. Bullet your key words, phrases, and/or points to get them across faster and section your email well.
  • Credibility – Back up your message with facts if possible. Data, statistics, and good references makes your point seem credible.
  • Buttons – We’ve all seen the movies with the big-red-button that always gets pressed. Not only are buttons visually appealing, but people can’t resist clicking on them. Use them for social sharing on social networks such as Facebook and other website links and/or your call-to-action for further marketing.


  • Good salutation – Shows proper etiquette
  • Privacy Policy Link – Reduces reader anxiety.
  • Unsubscribe – This is mandatory. An unsubscribe button is part of CAN-SPAM regulations.

Here are a few awesome template sites:



Now you can email like a pro!