A girl in her 20's posting things that resonate: beauty & fashion tricks, life tips & challenges, personal stories & opinions, humor reads, online marketing importance, etc.


March 2015

10 Reasons Why Your Business Should Be Using Google+ and 5 Businesses That Already Are

Everyday Google+ is growing into a stronger social media platform, with currently over five hundred million users. It is convenient and resourceful and that is why people love it. So from a business perspective, you might want to put your seeds in that pot. Here are Ten reason why:

  1. Google+ is promoted by the largest technology platform on the planetGoogle
  2. Established as the second biggest social network in the world
  3. Everything you post on Google+ is immediately indexed by Google – SEO
    1. Pages that are on the first page of Google get 54.8% of clicks
  4. You have a great deal of resources in one single place
    1. Hangouts, Communities, YouTube, Google, Gmail, Google Maps, etc.
  5. It combines information, people, and context
  6. The +1 button allows people to establish what is trending
  7. You can add authorship to your content
    1. Builds status and trust among your consumers
    2. Increases traffic to page
  8. Your brand can participate in different communities
    1. Interest groups
  9. It is a great FREE resource that allows you to connect with your target audience
    1. Hangouts – live demonstrations, debates, and conferences
  10. You can be the place you want your customers to be
    1. Through a scoring system on Google viewers can read reviews before they visit them

Here are 5 great Businesses already using Google+:

1. 30 Lines

Followers: 3,468

Views: 108,041

30 Lines is a company that revolves around expanding your web presence. On 30 Lines’ Google+ page, 30 Lines shares interesting and valuable advice posts to help viewers learn how to expand their web presence.

2. B2C

Followers: 12,090

Views: 2,481,704

Business 2 Community is revolved around sharing topics of lifestyle, social, news, and technology in the business world. Business 2 Community provides viewers with great examples of how sharing valuable content will help your business succeed, especially as an online/social media presence.

3. Distilled

Followers: 8,729

Views: 1,342,243

Distilled is an international online marketing company. Distilled’s Google+ page contains all of their superb work and shares company news, hangouts, interesting articles, and info graphics.

4. Hootsuite

Followers: 44,626

 Views: 9,941,188

Hootsuite is a social media network managing site. Hootsuite’s Google+ page includes posts about info graphics, tips, and trends in social media. They are known for having creative and charming posts for their viewers to read and appreciate.

5. Simply Business

Followers: 4,154

Views: 1,682,520

Simply Business is one of the UK’s biggest business insurance providers. On Simply Business’ Google+ page you will find bloggers sharing awesome articles and Google hangouts with their viewers.

Viewers, I think it is safe to say, Google+ is a plus for your business.


5 Articles That Will Convince You to YouTube Your Business

As I have said time and time again, people love visuals and videos. What better way to catch the eye of your target market than to engage in a network that allows you to give them just that. So what network should you use? With over 1 billion visitors a month, YouTube is your answer and here is why.

1. Why Business Owners and Advertisers Can’t Afford to Ignore YouTube (Motion-graphic)

This article talks about how YouTube is where it’s at. With an average of 35,000 new subscribers and 884,000 monthly video views, YouTube gives you optimal opportunities for drawing in new customers.

  • More exposure = more revenue
  • YouTube enhances social sharing
    • Facebook = 2.6 million likes
    • Twitter = 203,000 followers

2. YouTube For Business: Top Ten Strategies & Best Practices

The fact is, YouTube usage on smartphones and desktops is almost 24/7, so people must be taking advantage of it. And since the people are so should the businesses. Here is a fun chart to feast your eyes upon:

This article gives you ten great ways to take advantage of YouTube.

  1. YouTube is a tool. Use it to:
    1. Make sure to search most effective channels
    2. Keep content interconnected
    3. Make sure content is valuable
  2. Make Content, Not Ads.
    1. Make sure intro videos are creative and engaging
  3. Become The Face of Your Business. People want to know there is a real person behind your business and YouTube gives you a way to show them.
    1. It builds relationships with consumers
    2. Make sure to reply to comments
    3. Make sure to talk a little about your story
  4. Everyone Starts At Zero.
    1. Remain patient
    2. Share on other social media platforms such as Facebook, Twitter, etc.
  5. Leverage On The New One Channel Design.
    1. Create a quality channel header
    2. Create a channel trailer for non-subscribers
  6. Push people To Your Website.
    1. Include a link to your website in videos and “about” section
    2. Put YouTube videos on your site
  7. Utilize Paid Views.
    1. Use Google Adwords for Video
    2. Know that the first 5 seconds of a video are crucial
  8. Collaborate.
    1. Find established creators with over 100k subscribers in your target market
  9. Leverage YouTube Videos.
    1. SEO (search engine optimization)
  10. Call to Action. You want viewers to do something after they watch.

3. Top 10 YouTube Tips for Small Businesses

  1. Create and Customize Your Channel
  2. Add Subtitles
  3. Don’t Overuse Annotations
  4. Act to Remove Offensive Comments
  5. Engage With Your YouTube Community
  6. Organize Your Content
  7. Don’t Overlook Tags
  8. Promote Your YouTube Videos Elsewhere
  9. Use YouTube’s Free Analytics Tool
  10. Don’t Neglect Your Channel

4. 34 Ways to Use YouTube for Business

Expertise and Thought Leadership

  1. Upload recordings of presentations given to show authority and public speaking skills.
  2. Share Slides from presentations
  3. Create short tip videos
  4. Conduct an interview with an expert
  5. Turn podcasts into videos to expand reach
  6. Engage with comments and video responses
  7. Enhance videos with YouTube’s special features
  8. Record important meetings to share

Marketing and Advertising

  1. Setup channel to reflect your brand
  2. Choose a channel name that reflects your brand
  3. Add your channel URL to other social media platforms
  4. Post customer testimonial videos to add to credibility
  5. Put together a creative video explaining your product/service
  6. Show your product in action in a movie-trailer style
  7. Show the results of someone using your product/service
  8. Promote events
  9. Introduce staff
  10. Take viewers on a tour of working environment
  11. Ask others to use your product in their videos
  12. Post links to your videos
  13. Look into YouTube Promoted Videos
  14. Use Google Adwords
  15. Earn money by entering a partnership with YouTube
  16. Run a contest
  17. Add call-to-action overlays to drive traffic
  18. Study channel performance with YouTube Analytics

Customer Service

  1. Create how-to videos to help your customers use your product/service
  2. Post solutions to common product/service issues
  3. Answer customer-specific questions in a video
  4. Embed videos on your website
  5. Post a blog entry with a video included
  6. Add closed captions or subtitles to your videos
  7. Show a work-in-progress project

5. Hollywood’s Big-Money YouTube Hit Factory

If you’re still not sure about putting your business on YouTube, this article is about a great success story of someone who did even after people told them they were nuts.

YouTube your business viewers


5 Great YouTube Channels

1. Google for Entrepreneurs:

This channel takes you step by step on how to use Google for your startup organization. This covers costs to optimization and is a great resource. The channel currently has 34,263 subscribers.

2. Start-up Grind:

This channel provides discussions and lessons from entrepreneurships and professionals from all around the world. The channel currently has 8,937 subscribers.

3. Project Manager:

This channel gives you access to free training on how to deal with personal business projects. This includes tips and tricks on setting goals, managing employees, etc. The best part is that you can tune in weekly for the most up-to-date advice. This channel currently has 33,479 subscribers.

4. Entrepreneur Online:

As most of us know of Entrepreneurship magazine, this channel follows along. Bringing weekly news, expert advice, and strategies to help your business succeed and grow to online video format. This channel currently has 86,441 subscribers.

5. This Week In Startups:

This channel is about weekly news stories that entrepreneur Jason Calacanis goes over with a panel of guests. These news stories cover events that affect small, web-based companies. This channel currently has 73,393 subscribers.

Happy Subscribing!


How to Use Twitter for Marketing

Is your business going in the right direction? If so, then you are using Twitter as part of your marketing strategy. Twitter ranks number two in the top social media networking sites of 2015. With over 310,000,000 users, it is clearly a road to success – if you are and know how to use it to get there. Whether you are on or are not on Twitter, I am going to help you learn how to market on Twitter effectively.

Here’s how you do it:

1. Optimize your Twitter bio

Reputation is important for a business and your Twitter bio is part of it.

  • Make sure that your tone is professional and consistent
  • Include a link to company website and/or landing page

2. Know your target market and who influences them, and interact with them on a regular basis

As my previous blog post stated, Twitter tools can be essential for business success. They can help you manage your business and view the effects of it on your target market and competition.

  • Use a Twitter tool like Topsy to find like-minded customers and competition by searching industry-related keywords.
  • Make sure to follow your competition to see what they are up to

3. Get peers/colleagues involved

It is easier to build a reputation when you have more people on board. Get the people around you to engage with your business.

  • Have them follow you on Twitter
  • Make sure they’re retweeting and posting

4. Tweet regularly

Things that are more recent and active always appear more credible.

  • Tweet consistently
  • Tweet more than once a week (daily is recommended)

5. Don’t be afraid to ask for some Twitter love

Look it seems like a big question but you are not asking your followers to take your hand in marriage, just to follow you, so don’t get nervous about it – just ask.

  • Ask followers to mention, retweet, and share your content

6. Track mentions — and respond if appropriate

You always want to know what is being said about you and your business, so make sure to pay attention.

  • Look at the keywords being used
  • Monitor postings and conversations to know how your business is doing and/or how to improve it
    • ex. Someone post that they need an oil change and a service company could come in and state that they have a deal on oil changes so they should come in

7. Retweet

Retweeting is a great way to improve brand awareness and rankings, so do it as often as you can.

8. Favorite tweets

Twitter isn’t just about your business. Letting other Twitter users know you are acknowledging them lets them know there’s a real person behind that computer screen. Plus if it’s anything like the old saying goes, “you get what you give.”

9. Follow trends/hashtags

As a business, you always want to make sure you’re up-to-date and constantly improving.

  • Look up trending hashtags so you can make relevant connections to your business

10. Offer discounts or special deals to Twitter followers

People love deals.

  • Run Twitter contests
    • ex. The next ten people to retweet will receive a coupon for 50% off

11. Use images and videos

I cannot stress enough that media is effective. Things with media receive far more attention than text alone.

12. Use Promoted Tweets

This is a great way to reach your target audience.

  • Make sure they don’t run too long

13. Make sure Twitter is integrated with your other marketing efforts

Social sharing is a sure way to increase awareness and rankings, both of which are vital for a business.

  • ex. Facebook, Pinterest, LinkedIn, Instagram, etc.

14. Use Twitter analytics

You want to keep track of what is resonating with your target audience and what is not. Twitter analytics allows you to evaluate and maybe reevaluate your approach.

Related Article [14 Ways to Use Twitter to Market Your Business]

Remember this viewers: #TwitterMarket helps you target


5 Useful Twitter Tools

Twitter is hot and handy for business. We are constantly seeing commercials and other forms of advertising with hashtags written all over them. It’s clear that businesses have found ways to optimize their Twitter experience. Now it’s your turn. How is that you ask? Twitter tools. However, with there being so many different Twitter tools in the Webosphere, it is hard to know which one(s) are really going to be best for you and your business. But lucky you, I’ve done some research and found Twitter tools that are ranked to please. Here are five of the most frequently used Twitter tools the expert Tweeters are using: 

Used by: @nealschaffer @chrispirillo @emarketer

This Twitter tool allows you to shorten and share links to multiple Twitter accounts. Furthermore, you can also create a short custom domain. But best of all, you get to keep track of the stats on all your links you share. This is definitely an essential for your Twitter tool box.


Used by: @chrisbrogan @tweetsmarter @tamar 

This Twitter tool is by far one of my personal favorites. Why? Because Hootsuite is more than a Twitter tool! This versatile tool is like the Swiss Army Knife of the internet. It allows you to manage at least five social media profiles all at once and the best part of all is that it’s FREE. However, if you want more features the price is cheap at 5.99 and includes all your analytics.


Used by: @tweetsmarter @jaybaer @askaaronlee

Now this Twitter tool is cool. Buffer allows you to schedule your tweets to be spread throughout the day so you are not bombarding your followers with them. Buffer also provides great analytic feedback so you can determine what content your followers enjoy the most!

Used by: @scottmonty @guykawasaki @leeodden

This unique Twitter tool allows you to collect and store tweets in a newspaper-styled format for easy sharing with your followers. What makes this tool so handy is that it drives a lot of traffic, which of course is always good for awareness and rankings.


Used by: @brett @davepeck @denisewakeman

This Twitter tool allows you to add an RSS (rich site summary) feed to automatically be shared through a variety of social media accounts each time they are updated. You can customize everything on your post from showing the title, link, and/or RT. This tool provides the advantage to generate content to your audience automatically.

#twittertools aren’t for fools viewers


5 Blogs to Help You Do Business On Pinterest

St. Patty’s Day is now over and it’s time to stop getting lucky and start getting smart! What better way to get smart than read a few useful tips to help your business succeed. The green doesn’t have to end at March 17th!

Did you know that Pinterest can be your business’ key to success? Here is 5 great blogs that tell you why:

What’s Pinterest

In order for you to want to get involved in business with Pinterest, you’ll want to know what it is and what it will do for you. This blog post does a great job of laying that out. Here is a list of what this blog says Pinterest will give you:

  • The Pin Cycle

  • Beautiful boards

  • Simple discovery

  • Connecting interests

Pinterest SEO: A Guide for Businesses

Fun Fact: 70% of people on Pinterest use it to get inspiration on what to buy.

Having been my favorite blog on this topic so far, you’ll shortly see why. This blog gives you 15 amazing tips on what to do to enhance your business experience on Pinterest:

Tip #1: Make Your Pinboards Visible to Search Engines

  • Check your account settings. In “Search Privacy”, make sure you’re allowing search engines like Google to show you in search results.

Tip #2: Create a Business Pinterest Account

  • Like Facebook, Pinterest has business accounts along with personal accounts. It’s better for business to take advantage of the features that come with a Pinterest Business account.

Tip #3: Make Your Business Page Name Optimized

  • Make sure your business name is included in the Pinterest url.
  • The best length is 3-15 characters

Tip #4: Include Keywords in your “About” Section

  • You have a 200 character limit, so make good use of it.

Tip #5: Verify Your Website

  • This will help your SEO rankings.

Tip #6: Name Your Boards with Keywords

  • Don’t use the default titles Pinterest gives you, make specific and original ones.

Tip #7: Use Keywords in Your Board Descriptions

  • Always think like your consumer. What keywords will they type in?

Tip #8: Keep Your Most Popular Boards “Above the Fold”

  • Make sure that your most popular boards are at the top because they are going to get the most traffic.

Tip #9: Use Keywords in Pin Descriptions

  • Studies show that pins that have character counts of 200-300 get the most repins
  • Once again think like your consumer

Tip #10: Use Hashtags

  • These allow you to categorize your pins for you consumer so use them!

Tip #11: Link Back to Your Site

  • Always link your pins back to your site, it will increase ratings, rankings, and awareness.

Tip #12: Use Keywords in Your Image “Alt” Tags

  • When saving photos and uploading them to Pinterest make sure that you use keywords in your file name.

Tip #13: Include Prices

  • Pins with prices get 36% more likes than pins with no prices
  • Pinterest has recently introduced Rich Pins, which allows consumers to view price and availability of your product.

Tip #14: Include Pin-it Button on Your Website Pages

  • Social sharing increases rankings so do it!

Tip #15: Use Pinterest Analytics

  • You can determine what pins are generating the most repins, impressions and clicks.

Pin It Button

Speaking of the Pin It Button, if you wanna know the advantages it has for your business, this blog tells you why it’s okay to push the big red button this time.

  • More impressions and traffic

  • See your results

  • A button that works for you

  • Available on popular publishing platforms

How to Use Pinterest: The Definitive Guide

I included this blog just for the simple fact that it gave 10 more great tips on how to use Pinterest for your business:

Tip #1: Make Your Business Visible on Pinterest

  • Increase rankings
  • Be known on other social media sites

Tip #2: Make Your Website Pinterest-Friendly

  • Use tools like Rich Pins

Tip #3: Create Appealing Content You Can Pin

Tip #4: Know Pinterest’s Image Requirements

  • No images less than 80 pixels
  • Optimal images are 600 by 800

Tip #5: Get to Know Pinterest’s Categories

Tip #6: Pin Useful Content

  • Pinterest users love finding out how to do new things or about great deals so take advantage of it.

Tip #7: Pin About Your Customers

  • Recognition for customers just makes for great customer experience period.

Tip #8: Pin As a Team

  • Pinterest allows you to add contributors to your boards

Tip #9: Create Themed Boards

Tip #10: Keep An Eye On Your Pinterest Numbers

  • Regularly check your analytics.

25 Things That Make You Look Dumb on Pinterest

Now that you know why need Pinterest for your business and what to do with it, I feel like you should know what not to do with Pinterest. This blog lets you know exactly what not to do, so make sure to check it out, go through this list, and cross you’re fingers that you’re not on Pinterest looking dumb already.

1. Not including your business information.

2. Forgetting to link to Facebook and Twitter.

3. Failing to complete your profile.

4. Using a personal Pinterest profile instead of a business page.

5. Not following other businesses.

6. Mixing your personal interest boards with business-related boards.

7. Pinning images that aren’t Pinterest-worthy.

8. Not installing the “Pin It” button on your browser.

9. Keeping your “Search Privacy” turned on.

10. Using inappropriate pins or repins.

11. Going on day-long pinning sprees.

12. Neglecting to choose a category for each of your boards.

13. Not adding a pin description or link source to pins.

14. Not enabling “rich pins.”

15. Abusing #hashtags.

16. All of your content is the same.

17. Not finding a balance.

18. Not telling anyone your business is on Pinterest.

19. Dumping all of your content into one board.

20. Ignoring Pinterest Analytics.

21. You pin anything.

22. Forgetting traditional social media best practices.

23. Neglecting Pinterest’s unique features.

24. Overlooking your website’s content. Is it pinnable?

25. Thinking that B2Bs don’t belong on Pinterest.

Pin It away viewers!


5 Articles About SEO

Due to the fact that search engines, like Google, Bing, Yahoo, etc., are the primary source of navigation for internet users, it is important to know how to optimize them.

So we get onto the topic of SEO – search engine optimization. Although traffic sounds like an awful concept (for all of us that have sat still on the highway for over twenty minutes), in the internet world it means and measures success. Traffic means that people are drawn to and interested in your content, service, product, information, etc. Therefore to be successful you want as much traffic as possible; this is where search engine optimization comes in.

A search engine is like the roadway that backs up all this traffic for your site and/or page. As a roadway would, search engines lead traffic to a specific destination. In other words, it targets traffic that are interested in your site and/or page. Search engines, like Google, do this by looking for and ranking sites and/or pages based on keywords, amount of traffic, etc. So how do you rank up on these search engines? Here’s five articles that do a great job of explaining how to engage in search engine optimization:

The Beginner’s Guide to SEO

Do you love free things? Because, if you are anything like me – and yes is the answer, this is basically a free online book on exactly what you need to know about and do with search engine optimization. It sections everything in ten separate articles, and provides lots of visual diagrams and photos so that they are all easy to follow and fun to read! This beginners guide starts you with exactly what search optimization is, tells you what steps to take to get there, and then ends with teaching you how to follow up and track your success so it never dwindles. Do me a favor, and check it out. You won’t be disappointed.

How to Write an Article for SEO

If you are looking for something a lot quicker and simpler to read, check out this article. It tells you what you need to know in five simple steps:

  • 1) Outline your article… Why is this important? Well because good content not only attracts more people, but will keep them coming back for more. Take the time to establish your hook, introduction, body points, and conclusion and you’re already on the right track.
  • 2)  Make a list of key phrases and keywords for your article… Key phrases and keywords are what internet users are going to be typing into search engines to find content and information, so make a list of them and use them throughout.
  • 3) Write your article… Make sure it’s grammatically correct. Make sure it has a good title. Include keywords throughout and in the title. Make sure it’s sectioned. Lastly, make sure to bold and highlight.
  • 4) Include hyperlinks… Include links that are relevant to your topic.
  • 5) Build links to your article… Share your content on social media sites. Get on Facebook. Get on Twitter. Get it out there.

SEO Basics: 8 Essentials When Optimizing Your Site

If you still want to keep it short and simple, but would like another opinion, this article tells you eight insightful things you need to know:

  • 1) Your website is like cake… A site and/or page has a infrastructure of its own.
  • 2) What search engines are looking for… A site and/or page with good content, performance, authority, and user experience are the ones that will rank to the first page.
  • 3) What search engines are NOT looking for… Search engines are smarter than you think, so don’t try to trick them. Avoid, keyword stuffing (overuse of keywords), buying links, and too many ads.
  • 4) Know your business model…
  • 5) Don’t forget to optimize for multi-channels… Use Facebook, Twitter, LinkedIn, etc. because that is where the people are at.
  • 6) Be consistent with domain names…
  • 7) Optimizing for different types of results… Because today’s generation is on more than just the typical desktop computer, make sure to focus on optimizing for tablets and mobile devices as well.
  • 8) Focus on your meta data too… Meta keywords are mostly ignored by search engines but they still have the ability to intrigue your reader, so use them.

How to Write an SEO Article

I think a large misconception that people have is that search engine optimization is too complicated. This article does a great job of letting you know it’s much simpler than you think and really just a combination of good content and good key phrases/keywords.

Do You Need an SEO?

So I’d like to end my post with this article just in case you’re still asking yourself this question. Something that you should know about this article, is that it comes from Google itself – the search engine that drives 80% of traffic. This article does a great job of explaining that what a search engine can provide for you and how to use it to your advantage.

Hope you learned a lot today!


Effective Email Marketing

Subject line
  • Blank – A blank subject line appears careless or thoughtless; ALWAYS let the reader know just what they’re getting into. As I’ve said before, headlines are important period.
  • “Important! Read immediately!” – This really doesn’t explain anything about the content of your email. Furthermore, let’s be honest, it just seems like spam – and a one way ticket to the trash bin.
  • Spam Triggers – Speaking of spam, it’s important to know the words that will send you straight to the spam folder. Here is a list of spam trigger words


  • Avoid Attachments – Opening an attachment is just one more step a reader will have to take. The more steps a reader has to take to get your message, the less likely you are to get it across. However, there is an exception: If you’re emailing a file to edit or document.


Subject Line
  • Attention Grabbing – It’s essential you hook your reader in. Make use of all the good action verbs you learned through school. Moreover, if possible, address the needs of your readers.
  • Informative – Let the reader know precisely what they’re going to get when they open your email.
  • Keep it Short and Simple – It’s important to keep the characters in your subject line to a minimum. 50 characters or less is the recommended length.


  • Less Steps – Avoiding attachments, lessens the steps your readers will have to take to reveal your message. Try to put most relevant text from other files, docs, etc. in the body of your email.
  • Visuals – And the saying still goes, “Pictures are worth a thousand words.” Engage your reader with media simply because it’s a simple, fast, and efficient way to get your message across. 65% of individuals prefer to see emails with images.
  • Proper Etiquette – Proper introductions, salutations, grammar, and spelling are important in the professional world. You should always strive to appear professional.
  • Bullet Points – These little guys are fun and attention grabbing. Bullet your key words, phrases, and/or points to get them across faster and section your email well.
  • Credibility – Back up your message with facts if possible. Data, statistics, and good references makes your point seem credible.
  • Buttons – We’ve all seen the movies with the big-red-button that always gets pressed. Not only are buttons visually appealing, but people can’t resist clicking on them. Use them for social sharing on social networks such as Facebook and other website links and/or your call-to-action for further marketing.


  • Good salutation – Shows proper etiquette
  • Privacy Policy Link – Reduces reader anxiety.
  • Unsubscribe – This is mandatory. An unsubscribe button is part of CAN-SPAM regulations.

Here are a few awesome template sites:



Now you can email like a pro!


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