Things to remember:


Everyone loves to get something free! Espcially something of value! Giveaways are a great way to get people involved and associated with your business.

Facebook Ads

Lets face it, advertising is expensive! However, Facebook Ads allow you to choose your campaign limit to stay within your budget. Cha-ching!

Images and Videos

Most likely, in today’s society, your target audience is too lazy to read an article on your product or service. Luckily, there’s two things that allow them to be just that and you to still catch their interest: Pictures and videos. Pictures are worth a thousand words and videos are worth even more. People want visual stimulation, so give the people what they want.

Don’t neglect

Take time on what you’re posting! I can not stress this enough. As unfortunate as it is, people do judge a book by its cover, so make it appealing. Also, keep your posts up-to-date and consistent.

Take time to respond to your audience! These are the people that you ultimately depend on. Answer their questions, thank them, etc. It will up your business rep.

For all you media indulgers, here’s a great video!

Things to focus on:


  1. Feature a Fan of the Month
  2. Ask questions of your fans
  3. Do market research
  4. Ask for fan content
  5. Ask fans to Share content


  1. Debut a product launch
  2. Throw an online party
  3. Stream a press conference
  4. Stream a panel webinar
  5. Guest post on other pages
  6. Host a scavenger hunt
  7. Coordinate a joint challenge
  8. Add a media room


  1. Award a prize to fans who Share
  2. Integrate contests on all social media platforms
  3. Host a joint contest
  4. Crowdsource new product ideas
  5. Crowdsource content and videos
  6. Issue a fan challenge
  7. Hold a Favorite Things contest


  1. Ask a question
  2. Include a person’s photo
  3. Add a call-to-action (ex. “Shop Now” button)
  4. Target your ad to interests and likes
  5. Target geographically
  6. Have ad clicks link to custom landing page/tab
  7. Advertise an event
  8. Include a video in ad


  1. Reward fans who tag
  2. Link to an article, video, or resource
  3. Give away a checklist
  4. Offer a fan contest for sharing
  5. Sponsor contest for charity (ex. Pepsi Refresh)
  6. Add a Like box to your website
  7. Host a video contest
  8. Ask face-to-face contacts to Share

QR Codes

  1. Display on trade show signage
  2. Link to page with product line
  3. Show product options
  4. Link to your website URL
  5. Map to store location
  6. Link to welcome video
  7. Display custom landing page/tab
  8. Take buyers to virtual tour
  9. Use on product packaging


  1. Guest post on clients’ pages
  2. Review colleagues’ products
  3. Host a panel chat
  4. Joint contest and giveaways
  5. Host a Facebook Shop Hop
  6. Use Featured Likes
  7. QR code link to joint info
  8. Host a blog tour and integrate it


  1. Offer coupons for fans only
  2. Display QR code on profile photo
  3. Ask how you’re doing
  4. Host a photo contest
  5. Use photo profile strip to display specials
  6. Share, share, share
  7. Hold a monthly contest
  8. Add special events to your page

You are all ready to hop aboard the Facebook train, good marketing!