As you know, I am a Social Media Marketing Student this semester. This week we’ve been focusing on Inbound Marketing and its importance. The assignment this week: Read chapters 1-9 and write a blog post on the importance of Inbound marketing. So here I am at the end of chapter nine of Inbound Marketing thinking I know exactly how to blog now.
“What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.”
Although great quotes are one of the many things I love about this book Inbound Marketing, the main reason I want to reference it is because I believe it to be a great source beyond this blog for you, as my precious viewer, to engage in. Once I tell you how important inbound marketing is for business, you’ll be dying to go pick it up off the book store shelf. As it says, it will help you attract, engage, and delight customers online.
With that noted, lets begin!
Okay, so inbound marketing is important – we’ve established that. Let’s establish why. With changes in technology and the people in the world of it, marketing has had to endure many changes of its own. Keeping up with the latest trends is marketing’s full-time job. What’s trending now? Inbound marketing. Outbound marketing is “out” and inbound is “in.” Picture a scenario where in school there’s an “in” group and an “out” group. The “in” group is noticeable, talked about, envied whereas, the “out” group is almost invisible and undesired. As I’ve said in previous blogs, the modern human does everything in their power, with the help of technological innovations – TiVo, Pandora Radio, etc., to avoid the “out” group or outbound marketing. However, because the modern human relishes in online activity throughout their day, they are easily subjected to the “in” group or inbound marketing. This is what makes it important. Inbound marketing is all about the tools to reach the modern-day-human customer base. In a sense, these tools tell you as an individual how to get to being a part of the “in” group from the undesired “out” group. These tools include blogging, social media publishing, landing pages, etc. Whichever tool, be assured that they are primal for business success.
Here is a great video, for those of you that maybe would prefer not to read, on the importance of our beloved “in” group – inbound marketing:
Be cool viewers